We analyze every dollar of marketing spend, every agency retainer, every tool, and every campaign. In 30 days we identify exactly what is wasted and cut it without touching what is actually working.
Who This Is For
Most marketing waste at the $2M to $20M stage is not obvious. It is layered in retainer structures, attribution gaps, and tools that nobody reviewed after the initial purchase.
Responsible for spend but not in control of the data. You know something is off but the numbers from the agency and the numbers from the business never match.
You approved the retainer, you post on social, you review the monthly report. But you have not done a real diagnostic of whether any of it is working.
The team was built before you arrived. The tools, retainers, and strategies came with the business. You have never started from scratch and mapped what actually drives revenue.
Where Your Marketing Budget Disappears
Ad spend running on campaigns that have never been reviewed against actual customer acquisition data. The channel was profitable 18 months ago. Nobody checked again.
Last-click attribution tells you Facebook closed the deal. Reality: the customer found you on Google, read a blog, saw a retargeting ad, and then converted on Facebook. You just cut Google.
A $6,000 per month retainer signed when revenue was different, performance expectations were vague, and the deliverables were never tied to actual business outcomes. It auto-renews.
Blog posts, videos, and email newsletters produced on a schedule with no conversion goal attached. Thousands of dollars in labor with no measurable pipeline output.
Email marketing in Klaviyo, scheduling in HubSpot, analytics in three places, and a separate SEO tool doing what GA4 already does. Each license was added independently. Nobody mapped overlap.
Traffic comes in. Some of it converts. Nobody has walked the full funnel in the last six months to understand the exact drop-off points between first touch and purchase.
Why It Happens
At $2M to $5M, marketing spending decisions are reactive. You hire an agency because you need leads and do not have time to manage ads yourself. You add tools because someone on the team says they need them. You boost a post because it feels like something.
By $10M, you have layered six years of reactive decisions on top of each other. The agency from year two is still running. The tool from year three is still billing. The campaign that worked in Q4 of last year is still active even though the market shifted.
The founder is not in the marketing details anymore. The marketing director is managing the vendors, not reviewing them. And the results look fine on the surface because revenue is still growing. But margin is not.
The Process
What You Walk Away With
Every dollar of marketing spend documented, categorized, and evaluated. You know exactly what you are paying for and what each dollar is producing.
Multi-touch attribution installed and calibrated. You stop making channel decisions based on last-click data.
Every agency and contractor evaluated against output. You have the documentation to renegotiate or terminate with confidence.
Every drop-off point in your customer journey identified with a specific, prioritized fix for each one.
One engagement. 30 days. We find the leaks and fix the ones that matter most.
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