Most e-commerce brands track ad spend and call it customer acquisition cost. They're missing fulfillment, returns, software, and platform fees, the costs that transform a profitable-looking ROAS into a margin-destroying reality. We calculate the number that actually matters, then close the gap.
The Most Important Number In Your Business
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Where The Money Goes
Attribution gaps, audience overlap, and spend on channels whose true return was never calculated with full-cost data.
3PL markups, above-market pick-and-pack rates, and dimensional weight overcharges that accumulate silently per order.
E-commerce brands carry 12 to 18 active subscriptions. Most are underused, duplicated, or never reviewed after sign-up.
Liberal return policies with no cost model attached. Every percentage point of return rate carries a disproportionate margin hit.
Headcount that scaled with revenue but wasn't restructured as systems improved. Manual work that automation should handle.
Shopify, marketplace commissions, payment processing, each individually negotiable or replaceable, rarely reviewed together.
We pull 90 days of ad platform data, fulfillment invoices, software subscriptions, and platform fee schedules. Every real cost calculated.
We show you the difference between your assumed unit economics and your actual unit economics, with every cost mapped and sourced.
Vendor renegotiations, subscription cuts, platform alternatives, and fulfillment contract changes, all implemented, all tracked, all verified.
One conversation to confirm the gap, and whether we can close it inside your business.
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